/ Ad optimization /Google DFP compared to directly serving AdSense 16. April 2013 We recently started to use Google DoubleClick for Publishers (Google DFP), a cloud based ad server offered by the ad network giant himself. As you might expect from our recent articles on serving mobile ads , we didn’t just import all our locally hosted ads and waited what is going to happen. I personally designed a small test to check, how the ad performance running through an extra server is going to be.
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