Uncle Ben's serves dynamic content in stores via Google Lens integration | Mobile Marketer

Uncle Ben's serves dynamic content in stores via Google Lens integration | Mobile Marketer

Uncle Ben's will serve content such as ingredient lists, nutrition advice and informational cooking videos through Google Lens starting this fall, per a news release. The Mars Food brand worked with Innit on what it claims is a category-first integration leveraging the visual search app, which is available on iOS and Android.

Starting this month for Family Meals Month, thousands of Uncle Ben's products on store shelves and some retail displays will feature a special Google Lens sticker. Users can scan packages with the sticker, which Google Lens will recognize to open access to the content.

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