Five Lessons CEOs Can Learn From Marissa Mayer's Struggles At Yahoo



Five Lessons CEOs Can Learn From Marissa Mayer's Struggles At Yahoo

{{article.article.images.featured.caption}} Full Bio Recent Posts Popular Posts Full profile →'"> The author is a Forbes contributor. The opinions expressed are those of the writer. Loading ... Loading ... (Photo by Matt Winkelmeyer/Getty Images for Glamour) There are definitely several lessons to be learned: Being successful at a successful company isn't the same as being successful at an unsuccessful company Marissa Mayer was working at Google which was successful on successful product lines. She is great at executing but at Yahoo it wasn't about executing an existing strategy, but instead rebuilding the entire vision and strategy of the company. Which is an entirely different skill set. Be a student of history Her first big mistake was to classify Yahoo as a media company. This was the same failed strategy that AOL tried after it's initial business of dial connections began to wane.

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