Amazon pushing deals to Snapchat



Amazon pushing deals to Snapchat

London quotes now available Talk about a limited-time offer. To kick off its Black Friday specials, Amazon on Thursday announced that it will start posting deal codes to disappearing messaging app Snapchat, which can then be redeemed during checkout on its site. Also Thursday, the online retailer said that its Instagram is now shoppable—a move that competitors Target and Nordstrom made earlier this year. Getty Images A worker prepares packages for delivery at an Amazon.com warehouse in Brieselang, Germany. "Our customers are redefining Black Friday shopping," said Steve Shure, Amazon's vice president of worldwide marketing. "They want to stay home with family, enjoy some turkey and football, and shop the hottest deals." Amazon also said that it will bring back its deals every 10 minutes campaign, which will kick off this Friday and last two more days than in 2013. The retailer will also host three "Deals of the Day" on Thanksgiving and Black Friday, compared with two last year.

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