Listening — for brand mentions, complaints, and concerns — is the first element of any credible social engagement program. Businesses that listen can uncover sales opportunities, measure satisfaction, gauge reactions to marketing campaigns and message themes, uncover root causes behind events, and detect and respond to reputation and competitive threats. So we have monitoring and analytics solutions — the better of them apply text and sentiment analysis technology — targeting online and social media as well as enterprise feedback in surveys, e-mail, and contact center notes,
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