New Startups Aren't Keeping Big Mattress Up at Night - Bloomberg Business
This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world. New Startups Aren't Keeping Big Mattress Up at Night Casper and other startups want to flip the mattress game on its head. They have their work cut out for them. Don't Miss Out — Follow us on: by Kyle Stock 10:31 AM EDT March 12, 2015 In the scope of consumer products, the humble mattress is becoming simpler by the day. A mattress doesn't need to get faster or smaller or lighter. It doesn't have to charge more quickly or use less energy. And though bedding now involves complicated chemical formulas rather than horsehair and reeds, it is still primarily a puzzle of textiles. But a mattress store was still plenty baffling to Jeff Holt, a professional photographer who recently moved to Charleston, S.C.Read full article from New Startups Aren't Keeping Big Mattress Up at Night - Bloomberg Business
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