By STEVE LOHR September 28, 2014 Can Google’s winning ways be applied to all kinds of businesses? The authors of “How Google Works,” Eric Schmidt, Google’s former chief executive, and Jonathan Rosenberg, a former senior product manager at Google, firmly believe that they can. The critical ingredient, they argue in their new book, is to build teams, companies and corporate cultures around people they call “smart creatives.” These are digital-age descendants of yesterday’s “knowledge workers,” a term coined in 1959 by Peter Drucker, the famed management theorist.
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