Above: An ad for Tinder's app Image Credit: Tinder Kyle Fugere, dunnhumby Ventures A few weeks ago during a moment of self-reflection, I noticed a recurring theme throughout the top deals in our pipeline and became suddenly aware of my tendency to value startups with well-formed user experience and user interface (UX/UI) design elements over more technical elements. My initial reaction was to think of ways to weigh this aspect of the evaluation less (don't be influenced by the pretty). However, perhaps there is a deeper meaning for this gut intuition.
Read full article from How design changes the way investors see your startup | VentureBeat | Entrepreneur | by Kyle Fugere, dunnhumby Ventures
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