Google's Newest Search Feature Tells You How To Make A Cocktail | TechCrunch



Google’s Newest Search Feature Tells You How To Make A Cocktail | TechCrunch

Posted Wondering how to make a Moscow Mule or a Margarita? Google this morning is rolling out a new search feature that will tell you how to make any cocktail, offering step-by-step instructions, a list of ingredients, and even serving suggestions like type of garnish or drinkware. The addition is one of many ways that Google is trying to turn its search service into more of a virtual assistant for its users – and especially its mobile users – by offering the answers to common questions ahead of its actual search results. In the past, Google has added other useful information to its “ Knowledge Graph ,” as this semantic-search base is called, which is used to supplement the organic search results with summarized information drawn from the web. Initially, the focus was on answering queries about persons, places or things – factual information – but, over time, it’s been able to respond to even more complex queries. For example, last month ,

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