Google Introduces 360-Degree Video Ads On YouTube
360-degree video for YouTube was introduced earlier this year , giving users the ability to move their phones or mouse cursors to shift their POV in any direction. Within a short time major advertisers such as Coca-Cola and Nike began using the new technology to create videos for their YouTube channels with the hopes of achieving greater customer engagement. Based on initial feedback from the videos that were posted, viewers are more likely to watch a video in its entirety when they can control the direction the camera is facing. A 360-degree Coca-Cola video celebrating the 100th anniversary of their curvy bottle had a 36% higher view-through rate than the standard, single viewpoint video. Consumer interaction and sustained attention makes advertisers happy, and Google likes to keep advertisers happy, so as of today 360-degree videos will be supported in TrueView ads on YouTube. Bud Light is the first company to launch 360-degree ads,Read full article from Google Introduces 360-Degree Video Ads On YouTube
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