Categories: After a wait for 3 long hours, it was my turn to enter the interview room. The first question asked to me by the interviewer was “Can you estimate the total number of cigarettes consumed per month in India?” Having worked on a project for ITC in one of the core courses, I was able to crack the problem. I started with the total number of factories of ITC in India and calculated the number of cigarettes manufactured by ITC in a year with the help of average turnover time. Further, I made good guesses on the %cigarettes exported and the %share of ITC in India.
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