Yahoo woos app makers at its first mobile conference - CNET



Yahoo woos app makers at its first mobile conference - CNET

Yahoo woos app makers at its first mobile conference Yahoo woos app makers at its first mobile conference The company announced its first set of tools aimed at helping software developers make money on their apps during a confab in San Francisco. Yahoo announced new tools aimed at mobile developers on Thursday. Screenshot by Richard Nieva/CNET Marissa Mayer's latest pitch to Silicon Valley: Yahoo wants to help smartphone and tablet developers manage their mobile apps. On Thursday, the company announced new tools aimed at mobile-software developers that would help them measure user engagement and make money off their apps. They do this by making it easier to insert ads or communicate with partners. It's the first time Yahoo has offered such tools to developers, but it's very much part of CEO Marissa Mayer's strategy to bring the tech giant into the mobile era. "Mobile went from being a hobby at our company, with just 50 people working on it, to being a quarter of our business,

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