Apple and Google are the world's top two most valuable brands | VentureBeat | Marketing | by Ken Yeung



Apple and Google are the world's top two most valuable brands | VentureBeat | Marketing | by Ken Yeung

Image Credit: Screenshot Consultancy firm Interbrand  has released its latest listing of the world's most valuable brands, and Apple, Google, Microsoft, and IBM have placed at the top of the chart for at least the fifth consecutive year. Apple and Google remain in the top spots  –  the third year in a row that they've been in first and second position, respectively. Other technology firms on the list include Microsoft (#4), IBM (#5), Samsung (#7), Amazon (#10), Intel (#14), Cisco (#15), Oracle (#16), HP (#18), Facebook (#23), eBay (#32), PayPal (#97), and Lenovo (#100). A total of 28 out of the 100 companies Interbrand lists are technology companies, comprising more than a third of the total value. No other industry has such a strong showing in the rankings. Facebook showed the biggest gain this year, rising from #29 to #23, thanks to a 54 percent increase in its brand value, while PayPal and Lenovo made their first appearances. With this,

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