Costco Wholesale's Surprising Advantage Over Amazon.com -- The Motley Fool

Costco Wholesale's Surprising Advantage Over Amazon.com -- The Motley Fool

Costco Wholesale's Surprising Advantage Over Amazon.com The warehouse retailer has built up customer loyalty to enviable with this one simple tactic. Jeremy Bowman Oct 5, 2015 at 8:00PM At a California Costco Wholesale ( NASDAQ:COST ) store recently, a fight broke out after an older man scolded a younger one for taking too many Nutella samples, and the young man responded by hitting the older one in the face. The ugly incident underscores one of the surprising draws of the warehouse retailing giant: free samples. Costco has taken the age-old merchandising practice and made it a trademark of its retail experience. The giveaways have become such a staple of a store visit that an unwritten etiquette has grown to accompany taking the samples, including prohibitions against hovering over the counter before the samples get put out, taking too many, or picking over the back of the samples attendant.    The power of samples Everyone loves free food,

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