Dropbox Wants To Take On Google Docs... Good Luck!

Dropbox Wants To Take On Google Docs... Good Luck!

You probably know Dropbox for one thing, and one thing only: storing shit. Maybe you've used its acquired Mailbox app or even Carousel , but storing photos, videos, spreadsheets, or other digital ephemera is what Dropbox is known for. Now the company wants to expand — into Google Docs territory. Dropbox is rolling out an online collaboration tool called Paper, which is basically a minimalist's Google Docs. Dropbox actually announced a new beta a few months back called Notes that was supposed to be an online note-taking tool, but it never escaped beta. Fast-forward six months later, and Paper is the next generation of that idea. But unlike cloud storage — which Dropbox helped define when it launched in 2008 — online collaboration tools like Google Docs, Microsoft Office, and even Slack already have a pretty significant footing. Advertisement Hey, I understand. Don't knock it until you try it. But describing the challenge ahead of Dropbox as "herculean" might even be an understatement.

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