Google Is Planning For A Zero-Waste, Circular Economy

Google Is Planning For A Zero-Waste, Circular Economy

Google Is Planning For A Zero-Waste, Circular Economy Don't be evil—and don't waste anything either. The current economy is built on waste—dig up some materials, turn that into a product, ship it to an "end user" who eventually tosses it in the trash. But that's starting to change. Google is one of the latest mega-corporations to commit to the principles of a circular economy—one that keeps "technical nutrients" like plastic and silicon out of the landfill, and trims out wasted water, energy, food, and land. "Our goal is to embed circular economic principles into the fabric of Google's infrastructure, operations, and culture," says Kate Brandt, Google's sustainability lead. "What that means is that we'll be focusing on opportunities wherever possible to eradicate waste through smart design—at our data centers, in our kitchens, on our campuses, in all we do around the world." In some ways, these are things the tech giant has already been working on;

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