I once came across a fishmonger in the high street (in a bygone age when we had fishmongers and we had high streets).
He was proudly displaying a large message board on which he had chalked:
FRESH FISH
SOLD HERE
DAILY
I stopped to look at the board and, as he had no customers at that moment, I engaged him in conversation.
"Do you find that sign brings in business?", I asked.
"Well, maybe, it do and maybe it don't", he said elliptically. "Why do you ask?"
"It's just that I would have thought your customers should be able to assume your fish is fresh. After all, if it was going off, you wouldn't want your customers to think you had deceived them by saying it was fresh and, if it was fresh, why introduce any doubt in their minds?", I replied.
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