How big data got its mojo back -- Tech News and Analysis

How big data got its mojo back — Tech News and Analysis

Get started You're subscribed! If you like, you can update your settings Gigaom Research Individual subscription Corporate subscription Company-wide access to Gigaom Research, analyst briefings or inquiries, Gigaom Event tickets & much more. ★ Must reads Big data never really went anywhere, but as a business, it did get a little boring over the past couple years. Big data technologies (and not just Hadoop) proved harder to deploy, harder to use and were a lot more limited in scope than all the hype suggested. Machine learning became the new black as startups infused it into everything, but most often marketing and sales software. So much ink and breath were wasted trying to define (or disprove) the idea of data science, probably because the tools of the trade were still so foreign to most people. But while the early days of the big data movement hinted at greatness,

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