What Your Business Can Learn about Leveraging Big Data From Netflix, Eloqua and the 2008 Election
4 min read What Your Business Can Learn about Leveraging Big Data From Netflix, Eloqua and the 2008 Election Today's Most Read Get the latest news and opportunities in tech each week. Invalid Email December 19, 2014 For many organizations, big data is the engine of their success. Netflix , Eloqua and Obama's 2008 winning campaign for the presidency provide key lessons for entrepreneurs looking to harness the power of big data. Each of these businesses used big data to get closer to its customers -- and to develop a successful strategy. In show business, a sector traditionally ruled by executives making decisions based on gut instinct, Netflix brought big data to the table when making the initial decision to invest in what eventually became a huge hit, House of Cards. When pitched the show that other producers had passed on, Netflix consulted its viewership data, according to David Carr of The New York Times .Read full article from What Your Business Can Learn about Leveraging Big Data From Netflix, Eloqua and the 2008 Election
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