Amazon to Ban Sale of Apple, Google Video-Streaming Devices - Bloomberg Business

Amazon to Ban Sale of Apple, Google Video-Streaming Devices - Bloomberg Business

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world. Updated on Photographer: Justin Sullivan/Getty Images Amazon to pull existing Apple, Google inventory on Oct. 29 Amazon.com Inc. is flexing its e-commerce muscles to gain an edge on competitors in the video-streaming market by ending the sale of devices from Google Inc. and Apple Inc. that aren't easily compatible with Amazon's video service. The Seattle-based Web retailer sent an e-mail to its marketplace sellers that it will stop selling Apple TV and Google's Chromecast. No new listings for the products will be allowed and posting of existing inventory will be removed Oct. 29, Amazon said. Amazon's streaming service, called Prime Video, doesn't run easily on its rival's hardware. "Over the last three years, Prime Video has become an important part of Prime," Amazon said.

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