Did Google Just Declare Android Civil War with its "Premium Nexus"?



Did Google Just Declare Android Civil War with its "Premium Nexus"?

Did Google Just Declare Android Civil War with its "Premium Nexus"? The use of the word "premium" to describe the new Nexus phones in the India launch of the devices raised a few geek eyebrows. It might have just ruffled a few feathers in rival Android camps too, as it seems that the Nexus is rapidly shedding its 'geeky' image and getting just a little more mainstream.       Recomended       The launch in India of the new Nexus devices, the Nexus 6P and the Nexus 5X saw the use of a word that has generally not been associated with the range. Premium. Google India managing director Rajan Anandan and Global Director of Chrome and Android Marketing, David Shapiro, used the word time and again, especially while referring to the more expensive Nexus 6P. And a year after the company had been stressing the need to get Android out to the masses via the Android One initiative, it was talking about the massive growth in the premium segment of phones in India.

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