Google's most expensive search keywords are for ambulance-chasing lawyers - Quartz

Google’s most expensive search keywords are for ambulance-chasing lawyers - Quartz

better google saul Google’s most expensive search keywords are for ambulance-chasing lawyers 2 hours ago He probably doesn't need ads anymore. (AP Images/John Shearer/Invision for AMC) Share 2 hours ago Chances are, if you’ve watched television in the US, you’ve seen myriad advertisements for local lawyers that want to save you money after an injury—no win, no fee. Perhaps you’ve even memorized their bizarre jingles , or seen a program based on their exploits . And it seems that the internet is no different than television: Accident lawyers dominate the most expensive keyword search terms on Google AdWords—the adverts that pop up next to search results on Google. The report, which was released last month , was created by WebpageFX, a digital marketing company, and SEMrush, a digital marketing analytics firm. They found that the vast majority of the most expensive keyword search terms were for legal issues, most of which were localized to certain US cities or states.

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