Morgan Stanley: No, Apps Aren't Winning, The Mobile Browser Is

Morgan Stanley: No, Apps Aren't Winning, The Mobile Browser Is

SUBSCRIBE Morgan Stanley: No, Apps Aren't Winning, The Mobile Browser Is Mobile browser audiences are 2X larger than app audiences and growing faster. Greg Sterling on September 27, 2015 at 11:19 pm Last week comScore released its Mobile App Report, which we covered . The report contained many interesting findings but its big takeaway was this: consumers spend the majority of their mobile time with a very few heavily used apps. There was also an interesting and important mobile-browser story in the report I neglected to tell. Morgan Stanley subsequently presented it in a research note that plays up mobile browser usage — and Google by extension. Characterizing the browser as the ultimate mobile app, the firm cites its own research and comScore data for the proposition that "US mobile browser audiences are 2X larger than app audiences across the top 50 mobile web properties and have grown 1.2X faster over the past 3 years." Mobile web vs. app traffic for top 50 mobile properties Source:

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