More Apple Car Thoughts: Software Culture | Monday Note
Fueled by a significant number of hires from other car makers and real estate expansion beyond the upcoming hypergalactic spaceship HQ in Cupertino, rumors of an Apple Car keep percolating. I hope to drive an Apple Car someday… but does Apple's personal computing software knowhow translate into the high-reliability real-time code required for a safe, reliable and, of course, elegant electric car? When discussing the heavily-rumored Apple car , software expertise is one of the company's oft-cited advantages in its attempt to make a dent in the car industry. Look at how OS X continues to help the Macintosh grow while the PC industry contracts. Look at the billion of high-margin iOS devices. Apple's software prowess helped the company defy conventional wisdom and propelled it to the pinnacle of the tech industry. That same expertise will naturally lead to another breakthrough, in the electric car sector this time. Indeed, there is a lot of software in a modern vehicle.Read full article from More Apple Car Thoughts: Software Culture | Monday Note
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