Weekly Daily Updates This post was written by Jason Li and Herbert Lui . It's a sample strategic side project teardown. Jason and Herbert will be doing monthly comprehensive teardowns of strategic side projects in this mailing list. Sign up to learn more In an age when attention is scarcer than ever, side project marketing gets your company eyeballs. Yet because side projects by definition are exploratory and unconstrained, the term isn't thoroughly defined. Side projects create new revenue streams for entrepreneurs and help the unemployed get jobs. Side projects in general can produce many benefits and results: Obama O's and Cap'n McCain's provided Airbnb with enough money to survive. Through a fun side project , I (Jason) got an opportunity to contract for Mark Cuban, which led to several freelance and full-time job opportunities. And through another fun side project , I (Herbert) got coverage for Wonder Shuttle by TIME , Entertainment Weekly , and the Telegraph .
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