Ever since I got introduced to the concept of Design Thinking, I had this feeling that this could be a game changer for how business innovation is done. In a nutshell, because it starts with the customer as sole for finding innovations.
This may be obvious for anyone knowing about Design Thinking fundamentals, but it may be not fully true for people coming from a Business Thinking background, where the norm is how opportunities are projected to make money, not how it will solve a customer problem.
I will try in this blog post to bridge both worlds and suggest a framework for change when it comes to innovation. How can we introduce Design Thinking in a seamless manner in current today Business Thinking.
What is wrong with the traditional business thinking approach when it comes to innovation?
Read full article from Mussab Blogging!: Besign Thinking: A simple framework for incorporating "Design Thinking" into the traditional "Business Thinking" for innovation!
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