Apps Over Sites: Why Business Must (Mostly) Evolve Away From the Web | Re/code

Apps Over Sites: Why Business Must (Mostly) Evolve Away From the Web | Re/code

Re/code Event Updates Re/code Product Updates http://on.recode.net/1VaEz9c Trending Mariya II/Shutterstock Share: Digital content is now consumed more via mobile devices than on PCs (see Mary Meeker's latest report ), a trend that will continue growing throughout this decade. Inexplicably, however, traditional corporations have still not adjusted to that reality. Visit the homepage of just about any financial service, airline, insurance company, grocery chain, real estate service, etc., and you will usually find a robust set of Web services — and somewhere to the side, almost as an embarrassed afterthought, a couple links to download the company's app (an app which rarely reaches the same level of usefulness as the website). Most companies outside the tech world (and a surprising number within tech) seem set on continuing an Internet strategy established in the '90s. The dominance of Airbnb over hotels and Uber over taxis is not just attributable to the "collaborative economy.

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