Is AWS trying to throttle back its growth?
Trade shows encourage legitimate press and analyst coverage because it extends the reach of the show and makes it more likely that more exhibitors and attendees will sign up for the following year. CES – which is one of the largest trade shows in the world – typically has hundreds of press from all over the world attend. Likewise with the NAB – National Association of Broadcasters – show, with its focus on professional content production.
So the AWS limitation is puzzling, not to mention foolish. AWS may be the biggest fish in the cloud pond today, but Microsoft knows a thing or two about marketing, is immensely more profitable, and has AWS in their sights. Google is also immensely profitable, but seems to be lost in a fog, but perhaps their new corporate structure will help fix that.
This is not the time to throttle back on press and analyst coverage.
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