Amazon Prime Music's top challenge? Getting Prime members to notice it (Q&A) - CNET



Amazon Prime Music's top challenge? Getting Prime members to notice it (Q&A) - CNET

Amazon Prime Music's top challenge? Getting Prime members to notice it (Q&A) Amazon Prime Music's top challenge? Getting Prime members to notice it (Q&A) You already have to pay to belong to Prime. Amazon's head of digital music says the streaming service is after customers who don't necessarily want to spend a ton of money on music. Enlarge Image Could Prime Music become one of the biggest names in streaming services? Amazon thinks so. Amazon When it comes to downloads and sales of music, Amazon is the big kid on the block. The e-commerce titan will need to use its elbows, though, if it hopes to succeed in the increasingly competitive niche of music streaming. Amazon Prime Music debuted in the US more than a year ago, came to the UK over the summer and landed in Germany this month. The ad-free streaming service, included in the $99 Prime annual subscription best known for two-day, free shipping, is certainly cheaper than its rivals. Apple Music,

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