Google AdWords Features Ties Mobile Searches to Ad | Re/code

Google AdWords Features Ties Mobile Searches to Ad | Re/code

Re/code Event Updates Re/code Product Updates http://on.recode.net/1lesjJI Trending Stephen Chernin / Getty Images Google will take these crowds paying for its mobile ads, please. Share: Want to shop on Black Friday , but hate crowds? Or worried that the thing you want will be sold out? Google would like to help. The search giant is opening up some of its trove of location data ahead of the busy retail weekend, launching a dedicated blog post  where shoppers can see how busy stores are and search for in-stock items. More critically, Google will also be sharing these searches* with paying advertisers. On Tuesday, the company is introducing an AdWords feature updating its store visit tracker to give advertisers more granular details on the connection between mobile search queries and brick-and-mortar store visits. The hope, for Google, is that this spurs more mobile ad buying as the company battles Facebook for digital budgets during the lavish holiday season.

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