Gmail, We Need To Talk | TechCrunch

Gmail, We Need To Talk | TechCrunch

Search Search Posted Dear Gmail: Two years ago, you launched an ambitious endeavor with Schema.org to bring a new level of richness to email . Schema.org allowed senders to embed rich meta data in email that allowed any modern email client, not just Gmail, to present actionable items within email. From subject-line actions that allow the recipient to rate a product or service without opening the email to real-time updates of airline reservation information within an email, it felt like Gmail was taking the lead in email innovation. However, based on queries in Gmail's support forum , it's clear that Schema.org has not caught on. And Grid View , Schema.org's support of a much-anticipated graphical complement to the email subject line, was unceremoniously discontinued with nary a peep early this year. Although the Gmail API seems to attract relatively more interest, it only appeals to those who want to integrate their apps with Gmail and not developers who build, design,

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