Apple waited too long to get into music streaming | The Verge

Apple waited too long to get into music streaming | The Verge

December 05, 2015 December 04, 2015 December 03, 2015 Apple Music is in fourth place behind Pandora, Spotify, and YouTube By now, we're used to Apple being late to the party. The company has a long standing reputation for taking a wait-and-see approach with new technologies before releasing its own version and touting it as the best. It took Apple over two years to make the bigger iPhone 6 Plus after Samsung found success with its Galaxy Note line of smartphones, and three years to build the iPad Pro, its competitor to the Microsoft Surface. Most famously, it kept 3G out of the original iPhone, waiting until the technology had stabilized and become more widespread. With the iPhone 6 Plus, Apple's strategy worked flawlessly, reaching the public at the precipice of big phone hype. Early reports indicate the iPad Pro may help boost the declining sales of Apple's tablet over the holiday season, but the full picture hasn't formed yet.

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