做 10 万+ 新闻?月独立访客 8000 万的新闻网站 Buzzfeed 用的是这些方法 | 爱范儿



做 10 万+ 新闻?月独立访客 8000 万的新闻网站 Buzzfeed 用的是这些方法 | 爱范儿

"数字+吸引眼球"的关键词为新闻标题、包罗万有,配有大量图片的内容、无处不在的分享按钮、配合社交媒体所做的不同形式内容……这样的新闻网站有人觉得是标题党、看起来浪费时间,也有评论认为它年轻化、接地气。但暂不评价它的内容质量,这个创立于 2006 的社交新闻网站――Buzzfeed――获得的成功确实是巨大的:

目前 Buzzfeed 团队遍布 11 个国家,发布的内容发表于 30 个平台,语言多达 7 种;另外它在 Alexa 排名中名列 129 位,每月来自美国的独立访客达到 8000 万(官方称它在全球达到的真实数据是其 5 倍以上),目前估值 15 亿美元,在 2014 年的收入达到 1 亿美元。

不过在今天这个新闻内容泛滥、同质化严重、竞争又如此激烈的情况下,这个以"社交时代的媒体公司"为标语的媒体类创业公司,到底是如何突围而出,成为如此一个流量和收入巨人的?


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