How to Pass Back from sovrn to AdSense
One question we often hear from publishers is, "How can I use sovrn while still using AdSense?"
Our answer? Have sovrn pass back to AdSense. That way you can leverage sovrn's premium, high-CPM campaigns while using AdSense to fill 100% of the remaining inventory.
You can set up an AdSense passback the same way you would with any network. Here is a step by step guide for anyone who hasn't installed a passback before.
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