Innovating Faster on Personalization Algorithms at Netflix Using Interleaving
The Netflix experience is powered by a family of ranking algorithms, each optimized for a different purpose. For instance, the Top Picks row on the homepage makes recommendations based on a personalized ranking of videos, and the Trending Now row also incorporates recent popularity trends. These algorithms, along with many others, are used together to construct personalized homepages for over 100 million members.
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