Alan Cooper on Working Backwards for Better Product Design
At the Agile India conference, design expert Alan Cooper gave a keynote talk on Working Backwards in which he described the approach to design and innovation which has been the basis of his process and practice over the last 26+ years. The approach has three key elements which he explained:
- Know your user and their goals
- See possible solutions
- See the Big Picture
He explored each of these themes and looked at the implications of the way we currently build and release products, often without regard to the broader impact they have on society as a whole.
He stated that it takes as much work to make a failing product as it does to create a successful one, and the difference if not what work is done but where that work starts from. Working backwards starts with the goals and outcomes rather than requirements and constraints. It identifies the compelling vision which aligns with customer outcomes and results in a successful product.
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