Everything you ever wanted to know about unfurling but were afraid to ask /or/ How to make your…
Those handy little previews you see when you paste a link into a Slack message are what we refer to as unfurling internally at Slack (and also in Slack's API documentation). While it may sound like a made up bit of tech jargon, it's an actual word that means "to spread out from a rolled or folded state" which is what Slack attempts whenever it encounters a link.
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