How to Pass Data from Sovrn to AdSense
So now that you know how to install a Google AdSense passback, let's go over how using both AdSense and Sovrn can significantly increase your revenue.
Let's say a publisher is seeing 100,000 requests a day. If the publisher is just using AdSense and receives a $0.60 CPM at 100% fill with AdSense, this nets the publisher $60 a day. If the publisher is just using Sovrn, receiving a $1.50 CPM at 60% fill, this nets the publisher $90 a day.
By using Sovrn and AdSense together, with Sovrn passing back to AdSense, the publisher will net $114 a day. That's a 90% increase in revenue over using just AdSense.
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