Youtube的广告只有5秒 原来不是给你看的 - 头条 - 伯乐在线



Youtube的广告只有5秒 原来不是给你看的 - 头条 - 伯乐在线

原来,Youtube 采用的是一个叫"TrueView"的广告政策,只有当广告被持续观看 30 秒以上才会向投放人收费,这对自己、广告投放者、网民都有好处。

对于广告投放者来说,5 秒后就跳过的用户明显不是自己的潜在消费者,他们跳过谷歌还不会向自己收费,何乐而不为呢?如果有人聚精会神的看了 30 秒,那很可能对自己的产品感兴趣了,这时再给谷歌点儿广告费自然也很愿意。

而对于一般用户来讲,5 秒等待时间真不算啥,稍等一下就过去了,不怎么会影响用户体验。而且谷歌还会根据你的浏览习惯和跳过哪些广告来确定你的喜好,更有针对性的推送你喜欢的广告。

而且谷歌的这种策略也形成了良性循环,投放者知道自己的广告是给针对性用户看的,所以效果也不会做的太屎,比国内"单挑 Boss,怒刷装备"好上不止一个档次。


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