Comparing the Top 4 Retargeting Companies, Adroll and More - Moz
For the past year retargeting has been getting some serious attention. I've been fortunate enough to speak on it at a variety of shows, brainstorm over coffee with some cool companies and even blog about how to use it and how to leverage it for SEO. No matter who I am talking with or what the venue the number one question asked is "Who should I use for retargeting?"
Over the past two years some retargeting companies have really emerged as leaders. While we haven't used them all personally here at Moz, I thought it would be valuable to compare the companies in case any of our readers are considering retargeting. I really wanted to focus on what services each offer, what separates them from the pack and what they have planned for 2012. Luckily for us quite a few worked with us so we could really jump in with some great screenshots and specifics. For those that didn't reply to my tweet (ahem) or my email (double ahem) ... I tried to fill in best as I could based on my "research via the Web" skillz.
Okay let's get on with it. Below I compared the following companies;
- AdRoll
- Retargeter
- Fetchback
- Chango
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