What are Direct Ads? How to Reach Direct Advertisers?
Direct ads are much like other ads. They point to another website, product or service. They can either be set up on the basis of CPC, or CPA according to the advertiser's and publisher's desires. The major difference is, there is no advertising network behind the ad. Where other ads have networks like AdSense or BuySellAds, these ads are independent. You must have seen "Advertise here" boxes on websites. Those are, in fact, call for sponsors. If a sponsor wants to advertise their products through your website, they will contact you personally and set up ads with you. They will then pay on the basis of clicks or impressions or whatever the agreement pertained to.
Why direct advertising?
There's a whole post coming up on this topic, so we'll just scratch the surface here. Selling your own ads means you won't have to pay the 'middle ma', i.e. the advertising network, his commission, hence you get to keep all the money for yourself. You will also get more say in how many ads you use, or where you put them, and how. You will not need to follow any restrictions places by an advertising network.
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