从 Eventbrite 50 亿美元的增长引擎获得的 4 点经验



从 Eventbrite 50 亿美元的增长引擎获得的 4 点经验

一般创业公司分为两个阶段:产品市场契合 (product-market fit) 之前和产品市场契合之后。在产品市场契合之前不要关注增长或者采用增长方法。即使采用了也是不会持久的并且长期看会对公司产生坏处的方法。这里还要再提一句,国内那些早期通过灰色手段获取用户的公司的做法不能称作增长黑客方法

不要在产品比较完善之前投入过多的资源到增长上。在确保给用户带来足够的价值、用户真的需要并且在使用你的产品和服务之后再投入资源。早期更应该关注产品和服务本身,不断接触用户,获取反馈,迭代优化产品。

增长专家 Sean Ellis 曾经有个关于衡量是否达到产品市场契合(product-market fit)的经验:至少 40% 现有用户在你的产品关闭后会非常失望。


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