雷军的一场直播捧红了小米直播App，还可能颠覆传统的发布会-虎嗅网



雷军的一场直播捧红了小米直播App，还可能颠覆传统的发布会-虎嗅网

5月25日晚，小米抛弃了其心爱的国家会议中心和新云南皇冠假日酒店，史无前例地举办了一场纯在线直播的新品发布会，在五彩城的某个小米办公室里，雷军通过十几家视频网站和手机直播APP，以及自家的"小米直播"APP发布了其生态链产品小米无人机。并用其日渐娴熟的嘴皮子功夫征服了大大小小屏幕前的米粉和少女的心。


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