There's risk here, of course. Some Amazon-branded products have already flopped, including its Amazon Element diapers, which were pulled for design flaws shortly after launch.
Now Amazon is selling its own brand of products that people will eat and drink. So a bad experience with that stuff, let alone a safety issue, can do harm to Amazon's well-cultivated brand.
Read full article from Amazon is going to sell its own lines of food, detergent and diapers, and it's going to be a really big deal
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