How To Maximize Your Income From Display Ads – With Nathan Putnam - sovrn



How To Maximize Your Income From Display Ads – With Nathan Putnam - sovrn

  • What are the important numbers that I need to pay attention to and how do I use them to make the right decisions?
  • If I'm simply using Google Adsense on my blog, am I leaving money on the table? How so?
  • Where are the best positions to place ads on a blog?
  • How do I better manage my ads to make more money?

He also defined for us some technical terms related to adHow To Maximize Your Income From Display Ads placements:

  • Ad Exchange
  • Cost Per Mille (CPM)
  • Effective Cost Per Mille (eCPM)
  • Revenue Per Mille (RPM)
  • Cost Per Click (CPC)
  • Cost Per Acquisition (CPA)
  • Real-Time Bidding (RTB)
  • Programmatic


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