Why Do Header Bidders Make More Money Than Waterfalls?



Why Do Header Bidders Make More Money Than Waterfalls?

No more guesswork. × Learn more about our digital advertising services and publisher tools Company we are sovrn. We exist to foster an ecosystem where independent and influential publishers can thrive. Name Email* Video: Why Do Header Bidders Make More Money Than Waterfalls? For this #asksovrn, we wanted to explain how publishers can make more money with header bidding than with a traditional waterfall. This video covers: how a traditional waterfall works An breakdown of how header bidding allows exchanges to compete laterally, while in waterfalls exchanges compete sequentially The optimal number of header bidding partners we recommend To get started with header bidding, check out headersuite.com or head to meridian to create a sovrn account. And if you have any questions, feel free to contact us on Facebook or Twitter . Related Resources Share this resource Make more money. With over one billion ad requests a day,

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